Summary
18+ Years of design experience with strong leadership and communication skills in UI/UX and Product Design.
Hands-on experience with human-centered design methods including User Research, Interview, persona creation, User Analysis, Site Maps, User Journey, Wireframes, Low and High-fidelity mockups, Rapid Prototyping, Usability Testing, A/B testing, and complete design specification.
Good experience in design for B2B and B2C applications. Expert on user-centered design process, as well as strong knowledge of user experience principles and techniques. Excellent problem-solving skills and familiarity with technical constraints to designing for platforms such as web and mobile (iOS and Android) applications.
Good experience in designing responsive/adaptive websites. Great in collaborating, taking input/feedback, and iterating the designs. Communicate effectively in a cross-functional product development team and present ideas and designs effectively.
As a designer, I have a very good eye for iconography, typography, color, space, and texture together to help users successfully navigate the products.
I am passionate about design and stay on the cutting edge of the latest design trends and best practices for both mobile and Web Design. Ability to build and maintain strong working relationships with colleagues, clients, and key stakeholders.
Good experience in interfacing and collaborating with software engineers/developers.
Good experience of working in agile environment. A very good team player with leadership qualities and ability to work independently.
Technical Proficiencies
User Experience (UX)
User Research
User Journey
Persona
Site Map
Wireframes
High and Low Fidelity Mockups
Visual Design
Interactive Prototypes
Design and Functional Specification
Development
HTML
CSS
JS Knowledge
Bootstrap Responsive Design
Design and Prototyping Tools
Sketch
Adobe Creative Suite
Figma
Miro Whiteboarding
Abstract
Adobe XD
InVision
Axure
Principle
Zeplin
Lucid Chart
Marvel
Vimeo
OmniGraffle
Project Management
JIRA
Confluence
Rally
Agile (Scrum)
Azure
Professional Experience
Senior Product Designer
First American Title. Santa Ana, CA (Remote)
May 2021 – Present
- Lead a design technical role in current project.
- Gather requirements from stakeholders, review, validate with team, work on sprint planning and provide estimation.
- Define UX problem statement, create journey map and persona to understand user pain points.
- Create user flows, wireframes, prototypes, high fidelity mockups, and validated with business stakeholders before handing off to product and engineering team.
- Conceptualize and iterate designs rapidly based off user testing and feedback.
- Provide comprehensive UX design for different resolutions such as Desktop, Tablet, and Mobile.
- Facilitate and contribute to team discussion and exercise.
- Cross-collaborate with other teams suchs as development, product and stakeholders.
- Participate in weekly research and design standup.
- Establish and maintain best practices surrounding design system and patterns.
- Participation and felicitation of research exercise as needed.
Senior UX Designer (Contract)
7-Eleven. Irvine, TX (Remote)
Dec 2020 – April 2021
- Responsible for Portal Enhancement and Standardization for one of B2B Project.
- Participate in sprint planning and roadmap discussions and collaborate with product management team on feature requirements and specifications.
- Responsible for designing, developing & productizing holistic digital experiences optimized for efficiency and simplicity of Professional Solutions using research-based methods.
- Drives user-centric, iterative and collaborative design process revolving around Whiteboarding, rapid prototyping, user research, continuous improvement & deployment.
- Serve as a consultant regarding human behavior and understanding throughout the product development lifecycle (ideation>design>build>test>deploy).
- Collaborate with Researcher to resolve usability and desirability concerns.
- Present and communicate effectively, lead workshops and whiteboarding, defend design decisions while welcoming constructive feedback or criticism.
- Tools: Sketch, Adobe Creative Suite, Miro Whiteboarding, Abstract, Adobe XD, Figma.
Senior UX/Product Designer (Fulltime)
Western Union. San Francisco, CA
Dec 2017 – Nov 2019
- Work on cross-platform products including responsive web, mobile app, and kiosk (retail).
- Lead design and research efforts for Western Union Global Money Transfer product.
- Works with teammates to understand business requirements and functional specifications.
- Followed various research methods to capture users’ needs and behaviors and translate them into meaningful personas, journey maps etc.
- Participate in design reviews to maintain consistency across multiple applications and guarantee adherence to requirements and standards.
- Translate those outcomes and requirements into design concepts like wireframes, prototypes and design specifications.
- Provide actionable insights for concept iteration by variety of usability evaluations such as usability testing, heuristic evaluations, AB testing.
- Work with engineering teams and facilitate design implementation.
- Product flows including Western Union Kiosk, Mobile App Onboarding, Mobile App Secure Login and Partner Integration etc.
- Tools: Sketch, Adobe Creative Suite, InVision, Axure, Adobe XD, Figma, Vimeo.
UX Specialist (Contract)
Cisco Systems, San Jose, CA
May 2017 – Oct 2017
- Work as UX Specialist for Cisco (Business Critical Services) Application.
- Good experience and knowledge in Salesforce Pega Application.
- Challenge was to understand the complex data in the application.
- Interacted with Product owners to determine the business need and requirement.
- Determines best UX solutions based on customer feedback and business goals and helps to determine overall direction, identifying challenges and adapting as needed based on the context of the solution and customer.
- Interfacing and collaborating with software engineers/developers by validating developer-built experiences relative to UX design requirements, provide feedback and work with developers to reach best outcomes.
UX/Visual Designer (Contract)
Philips Health Care, Foster City, CA
Jan 2017 – April 2017
- Deliver design solutions for the Healthcare Application.
- Work closely with stakeholders to build a deep understanding of user needs, generate innovative and relevant concepts.
- Collaborate with other designer, product owner and cross functional partners to solve for solution & product-oriented user needs.
- Created both low fidelity and high-fidelity wireframes for proposed dashboard.
- Visualized and communicated numerous ideas using InVision.
- Provided detailed design specification for all approved visual mock ups.
- Collaborate with developers to make sure designs are implemented efficiently.
- Tools: Sketch, Adobe Creative Suite, InVision, Axure, Paper Sketches, Whiteboarding.
Senior UX Designer (Contract)
Paypal. San Jose, CA
August 2016 – Oct 2016
- Worked as a UX Designer for PayPal Consumer App.
- Design and evaluate user flow, wireframes and prototypes utilizing user-centric design principals for PayPal Wallet Team.
- Work closely with Design Director and Product Owner to understand the challenges.
- Deliver experiences and results, working collaboratively within a cross-disciplinary team that includes interaction design, visual design, and content strategy.
- My role as UX designer is design research, design strategy, interaction design and visual design.
- My process involved user interviews, research into user personas and a high-level strategy, collaboration on branding and ‘look and feel,’ heavy sketching, wireframing and prototyping, visual design, and collaboration with developers on the little details that matter.
- Tools: Sketch, Adobe Creative Suite, InVision, Axure, Zeplin, Whiteboarding.
UX Designer (Contract)
Samsung Electronics, Mountain View, CA
Mar 2016 – Jul 2016
- Worked as a Senior UX Designer for Samsung+ mobile app.
- Understand the features and functions of the app.
- Prioritize the parts of app need enhancement and rework.
- Estimate design tasks necessary to meet target dates.
- Created process flows, sketches, wireframes, prototypes, and detailed specifications for mobile/tablet.
- Worked closely with visual, copy, production and programming team members to create intuitive, delightful user experiences.
- Involve in UX testing before delivering to development team.
- Tools: Sketch, Adobe Creative Suite, InVision, Axure, Paper Sketches, Whiteboarding.
UX/Visual Designer (Contract)
Cisco System. San Jose, CA
Jan 2015 – Dec 2015
- Key contributor for UX and Visual design throughout the entire product lifecycle, from initial explorations through final design deliverables.
- Worked for Kiosk Interactive, APR Nameplate, Cisco sync up (Responsive Design) and Cisco map redesign.
- Work closely with immediate team of Product Managers, Marketing Managers, and Developers and prioritize and estimate design related tasks.
- Work on creating icons and other custom illustrations for experiences.
- Develop Visual Interface Specifications and produce final visual design assets.
- Product flows including Cisco Kiosk, Cisco Sync-up etc.
- Tools: Adobe Creative Suite (Photoshop, Illustrator), Paper Sketches, Whiteboarding.
Senior UX Designer (Contract)
Yahoo! Inc. Sunnyvale, CA
Apr 2013 – Dec 2014
- Worked as Senior User experience for Yahoo! Membership team.
- Defined features and common experiences, using established as well as entirely new patterns and paradigms.
- Designed responsive web applications for Mobile, Tablet, and Desktop.
- Produced appropriate sketches, wireframes, navigation models, highly polished look and feel drawings, illustrations, diagrams, etc. in a very iterative environment.
- Designed personas, workflow, wireframes and other artifacts for a high-profile quote generation application.
- Designed and implemented high-fidelity clickable mockups of the product.
- Created both low fidelity and high-fidelity mocks for Yahoo! Wishlist and Watchlist.
- Worked on design specifications and redlines.
- Tools: Sketch, Adobe Creative Suite, InVision, Axure, Adobe XD, Figma, Vimeo.
Senior UI/UX Designer (Contract)
eBay Inc. San Jose, CA
Sept 2011 – Mar 2013
- Collaborated with technology and business teams to identify and refine requirements.
- Key designer for redesigning the eBay HR Hub application.
- Understand, Prioritize and discussed with the team to get approval for new draft.
- Created branded logo and icons for the particular application.
- I collaborated with engineers to code the front-end.
- Validated and tested the finished application.
- Tools: Adobe Creative Suite (Photoshop, Illustrator), Paper Sketches, Whiteboarding, HTML, CSS, Java.
UI/UX Designer (Full-time)
UBS Financial Services. Hyderabad, India
Jan 2009 – July 2010
- Gathered requirement and document technical project information.
- Created prototypes in HTML and CSS for different UI pages such as Login, Client Information etc.
- Designed web page layout and on-line content, user interface graphics, icons, color schemes, content, and infrastructure for new product.
- Created initiative to define Interaction Design’s deliverable and placement in the overall requirement to design process.
- Designed forms using HTML and CSS.
- Tools: Adobe Creative Suite (Photoshop, Illustrator), Adobe Captivate, Adobe Flash.
UI/Web Designer (Full-time)
Infotech Enterprises Ltd. Hyderabad, India
Jan 2005 - Dec 2008
- Optimized volumes of Web-ready graphics under aggressive timelines.
- Delivered completed design concepts on both consumer and client facing project and Provide design support as needed.
- Produced wireframes, mock-ups, task flows and UI specification as needed to assist with business socialization and approval, as well as implementation and testing.
- Designed screenshots and prototypes using HTML, CSS and Photoshop.
- Hand coded flat HTML and CSS Web pages.
- Tools: Adobe Creative Suite (Photoshop, Illustrator), Adobe Flash, Dreamweaver, HTML, CSS.
Education
Bachelor in Science
Sambalpur University, India
Diploma in 2D Animation, Web and Interactive Media Design
NS Multimedia, India
Certificate course in Database Technology
CMC Limited, India
Awards
- Appreciation Awards from UBS Bank.
- Employee Bravo Recognition 2018 in the category of Better starts & ends with the customer from Western Union.